Boosting Learner Engagement

Sunita submitted the following regarding learner engagement:

"Start with a strong WIIFM (What’s In It For Me).  A good WIIFM convinces learners that the course will equip them with the necessary skills and it's worth their time and attention.

However, a WIIFM alone isn't enough the content must keep them engaged too.

To maintain interest throughout the course, make your content:

1. Meaningful: Use examples and scenarios relevant to the learner's workplace or relatable experiences.
2. Personal: Clearly show the consequences of understanding or not understanding the topic. Write in a conversational tone, using active voice and simple terms.

Strategies for maintaining engagement include:

• Stunning Openers: Start with a powerful story, scenario, or question that captures attention.
• Decision-Making Scenarios: Present realistic, relatable challenges.
• Distinct Voice: Use a unique, engaging writing style rather than boring corporate speech.
• Visuals: Incorporate small visual cues to enhance understanding and engagement.

These methods help sustain the learner's interest and emotional involvement, making the course more impactful and memorable."