"I'm in love with whiteboard animation because visuals are important to me, and I enjoy ideas in pictures. It seems that I don't get tired of it, as long as the graphics aren't old-fashioned or corny, and when it's used for one of these two purposes:
1. To explain very simple concepts, infographics, flowcharts, organigrams - where if I can just see the parts added to the picture one by one, or if an explanation can emerge little by little, in a logical sequence, then it all makes so much sense.
2. To bring really bring complex, and very abstract ideas to life. These are often a paragraph or two of text, or even a whole speech that when I think about either reading the text, or listening to the words, I'm pretty lost, or the message just wouldn't quite 'stick' - but when brought to life with iconic or archetypal images, and a little humor, can be very vivid.
Some of the earliest and consistently exemplary come from RSA Animates, which you can follow on You Tube. A couple of my early favorites are Sir Ken Robinson on "Changing Education Paradigms," link here.And the "Story of Stuff" goes back to 2007 and has spawned a series, link here.
For the first few years your only option for getting toes into the water was an expensive B-2-B service, no doubt full of very clever, and expensive designers and artists. The good news is that now, if you want to do something simple like animate your own info-graphic, you can put together a well annotated slide deck and hire someone through Fiverr or Freelancer to produce a couple of minutes for you very inexpensively.
And now I'm ready to try it out myself thanks to some not-too-expensive software (VideoScribe), link here. This might be something you'd like to try too.
One day, it's still my dream to be locked in a room with a very clever visual designer to find out what synergies might arise from a very creative visual mind, versus the typical wordiness of an incorrigible SME."
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